Značky

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  1. Autor Název titulu Vydavatelství Rok Cena
Mark Paich,Corey Peck,Jason Valant Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics Taylor & Francis 2009 3 200 Kč
Bridgewater S. Football Brands Palgrave Macmillan 2010 1 453 Kč
Alina Wheeler,Joel Katz Brand Atlas: Branding Intelligence Made Visible Wiley 2011 645 Kč
Richardson B. Tribal Marketing, Tribal Branding Palgrave Macmillan 2013 1 162 Kč
Alvin Lee,Jinchao Yang,Richard Mizerski,Claire Lambert The Strategy of Global Branding and Brand Equity Routledge 2015 1 395 Kč
Kartikeya Kompella The Definitive Book of Branding Sage Publications 2014 849 Kč
Ashok Som,Christian Blanckaert The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management Wiley 2015 1 170 Kč
Triandafyllidou, Anna What is Europe? Palgrave Higher Education 2015 2 276 Kč
Robinson Marketing Big Oil Palgrave Pivot 2014 1 888 Kč
S. Anholt Competitive Identity Palgrave Macmillan 2007 1 656 Kč
U. Okonkwo Luxury Fashion Branding Palgrave Macmillan 2007 1 656 Kč
Darren G. Lilleker Political Marketing and the 2015 UK General Election Palgrave Macmillan 2016 1 743 Kč
Sonja Jefferson Valuable Content Marketing Kogan Page 2015 774 Kč
William D'Arienzo Brand Management Strategies: Luxury and Mass Markets Bloomsbury 2016 2 196 Kč
V. Ann Paulins,Julie L. Hillery Guide to Fashion Career Planning: Job Search, Resumes and Strategies for Success Bloomsbury 2016 1 244 Kč
Metin Kozak, Juergen Gnoth Advances in Tourism Destination Marketing: Managing Networks Taylor & Francis 2015 1 096 Kč
Dirk Glaesser Crisis Management in the Tourism Industry Taylor & Francis 2016 3 214 Kč
Nigel Morgan, Annette Pritchard, Roger Pride Destination Brands Taylor & Francis 2015 3 061 Kč
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