S. Anholt - Competitive Identity
-10%

Competitive Identity

The New Brand Management for Nations, Cities and Regions
S. Anholt

ISBN: 9780230500280
Vydavatelství: Palgrave Macmillan
Rok vydání: 2007
Vazba: Hardback
Počet stran: 134
Dostupnost: Na objednávku

Původní cena: 1 840 Kč
Výstavní cena: 1 656 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 56.99 EUR

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.