The Definitive Book of Branding
Kartikeya Kompella
ISBN: 9788132117735
Vydavatelství: Sage Publications
Rok vydání: 2014
Vazba: Paperback
Počet stran: 440
Dostupnost: Skladem
Původní cena: 1 061 Kč
Výstavní cena:
849 Kč(t.j. po slevě 20%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 24.99 GBP
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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.