Headwinds of Opportunity: A Compass for Sustainable Innovation

Headwinds of Opportunityť goes beyond philosophical and academic discussion of business sustainability to offer strategic guidance regarding how-to make all types of organizations function more sustainably while simultaneously improving their competitiveness. It differs from other references in that it approaches sustainability as an innovation - an innovative way of conducting business. The book is informed by time-tested principles of innovation diffusion that can be effectively applied to drive change. It places considerable emphasis on the 'how-to'ť aspects of sustainability improvement and how they can be used to increase effectiveness.