Cooper R.G. - New Products: The Key Factors in Success

New Products: The Key Factors in Success

Cooper R.G.

ISBN: 0877572135
Vydavatelství: AMA
Rok vydání: 1990
Dostupnost: Na objednávku

Původní cena: 0 Kč
Cena: Na vyžádání

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This monograph will help you answer the question, “What makes a new product a success? This book reports the results of an extensive study into industrial product innovation. The study, NewProd III, covers over 100 companies and 200 new products. The current report integrates the findings of this study into actionable results and translates them into managerial implications.