Tar Wars: Oil, Environment & Albertas Image

This book offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalised economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Albertas bituminous sands. This battle pits independent documentary filmmakers against professional communicators employed by government and the oil industry. The book engages scholars and students in communications, film, environmental studies, social psychology, PR, media and cultural studies, and petrocultures. This book also speaks to decision makers, activists, and citizens exploring intersections of energy, environment, culture, politics, economy, media and power.