Marketing For Dummies

Learn to: Craft a strategic and creative marketing plan Conduct market research to inform your decisions Deliver your message to customers where they actually are Get your pricing, distribution, and sales in order Everything you need to become a marketing guru Whether it s boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web–marketing strategy, this updated edition of the classic marketing bestseller has everything you need. Prepare to enter a new and successful phase of marketing your business. Make your mark get to know your customer, strengthen your strategy, and write a winning marketing plan Beat the competition research your customers, competitors, and industry; engage your marketing imagination; and pump up your marketing communications Message effectively maximize your advertising efforts with perfect print and e–brochures, outstanding outdoor ads, unbeatable broadcast messages, and more Practice Marketing 2.0 drive traffic to your brand by providing expert content online and using social media to engage with consumers Brand boldly establish a brand identity, create a logo, design a product line, and burn your brand into your customers minds Open the book and find: When and why to do market research The latest on QR codes, web marketing, and social media Face–to–face marketing opportunities worth embracing How to beat the odds with direct marketing Ways to make your brand stand out Guidance on succeeding in sales and service Common marketing mistakes to avoid Tips for boosting web sales