Strategies of Growth

Strategies of Growth offers a new approach to the key issues in marketing, internationalization and corporate recovery that will be essential reading for those who need a fuller under­standing of business strategy. Relating theory to current practice and to contemporary examples from around the world, the author has important lessons to offer, both for high-growth and low-growth enterprises. His book op ens up the debate about corporate strategy in a way that will radically recast much current thinking about management decision making.