McKiernan P. - Strategies of Growth

Strategies of Growth

McKiernan P.

ISBN: 0415056772
Vydavatelství: Routledge
Rok vydání: 1992
Dostupnost: Na objednávku

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Strategies of Growth offers a new approach to the key issues in marketing, internationalization and corporate recovery that will be essential reading for those who need a fuller under­standing of business strategy. Relating theory to current practice and to contemporary examples from around the world, the author has important lessons to offer, both for high-growth and low-growth enterprises. His book op ens up the debate about corporate strategy in a way that will radically recast much current thinking about management decision making.