Agro-food Marketing
Daniel I Padberg, Christopher Ritson, Luis Miguel Albisu
ISBN: 9780851991443
Vydavatelství: CABI International
Rok vydání: 1997
Vazba: Paperback
Počet stran: 512
Původní cena: 1 890 Kč
Výstavní cena:
1 701 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 49.95 GBP
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Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.