Robinson P. - Events Management
-10%

Events Management

Robinson P.

ISBN: 9781845936822
Vydavatelství: CABI International
Rok vydání: 2010
Vazba: Paperback
Počet stran: 256
Dostupnost: Na objednávku

Původní cena: 1 324 Kč
Výstavní cena: 1 192 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 35 GBP

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Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.