Tour Operators and Operations: Development, Management & Responsibility
Jacqueline Holland, David Leslie
ISBN: 9781780648231
Vydavatelství: CABI International
Rok vydání: 2017
Vazba: Paperback
Počet stran: 256
Původní cena: 1 082 Kč
Výstavní cena:
920 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 29.99 GBP
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The package tour is still a key component of the tourism sector, however recently these packages have changed from the traditional 'sand, sun and sea' to a shift in composition involving a myriad of niche products. In addition a major increase in tour operator activity in the major emergent economies of the world has been witnessed. With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between the operators and destinations, with particular reference to the sustainability of both parties. International cases studies are included throughout.