Operations Management in the Travel Industry
Peter Robinson, Paul Fallon, Harry Cameron, John C Crotts
ISBN: 9781780646107
Vydavatelství: CABI International
Rok vydání: 2016
Vydání: 2nd Edition
Vazba: Hardback
Počet stran: 376
Původní cena: 3 347 Kč
Výstavní cena:
2 845 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 95 GBP
Nárok na
dopravu zdarma
Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.