The Big Data–Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

PRACTICAL ADVICE FOR HARNESSING THE POWER OF BIG DATA Filled with a wealth of examples from data–driven companies including Dell, Google, and many others, The Big Data–Driven Business offers any company of any size, in any industry a hands–on guide that uses real–world examples to demonstrate how to create a business culture that focuses on the customer through data. Russell Glass and Sean Callahan offer a glimpse inside the inner–workings of dozens of successful companies along with their expert guidance for establishing business systems that gather and analyze the data being generated by customers and can deliver invaluable insights and opportunities. Big data doesn?t necessarily mean big expense. Every company is sitting on a goldmine of valuable customer and prospect data in its email list, through website interactions, via its e–commerce data. The Big Data–Driven Business helps business managers and marketers discover what?s important in this data, what indicates that a prospect is ready to buy or that a customer is ready to upgrade. With this information, businesses can take action before any of their competitors do. Become a powerhouse in the marketplace by applying the winning principles of big data. The Big Data–Driven Business is packed with the examples, tools, and strategies needed to put big data to work in your organization. "Big data is the most disruptive business force there is. Big data is the stuff that is really moving economic power from one group to another. Sean and Russ?s book illuminates why it?s happening, how it?s happening, and how businesses can take advantage." Geoffrey Moore, author of Crossing the Chasm, The Gorilla Game, and Inside the Tornado "I think the concept in this book that businesses need to develop a culture of being open to data is 100% spot on, and I think the Obama for America 2008 campaign was a great example of this." Dan Siroker, CEO and cofounder of Optimizely, former Advisor to The White House, and Director of Analytics, Obama for America 2008 Campaign