Fevzi Okumus,Levent Altinay,Prakash Chathoth K - Strategic Management for Hospitality and Tourism
-25%

Strategic Management for Hospitality and Tourism

Fevzi Okumus,Levent Altinay,Prakash Chathoth K

ISBN: 9780750665223
Vydavatelství: Taylor & Francis
Rok vydání: 2010
Vazba: Paperback
Počet stran: 348
Dostupnost: Skladem

Původní cena: 1 714 Kč
Výstavní cena: 1 286 Kč(t.j. po slevě 25%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 41.99 GBP

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Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of  PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.