Strategic Operations Management
Steve Brown,Richard Lamming,John Bessant,Peter Jones
ISBN: 9780750663199
Vydavatelství: Taylor & Francis
Rok vydání: 2004
Vydání: 2nd Edition
Vazba: Paperback
Počet stran: 432
Dostupnost: Skladem
Původní cena: 1 877 Kč
Výstavní cena:
1 314 Kč(t.j. po slevě 30%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 45.99 GBP
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Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
This is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer. Services are therefore seen as key and are integrated throughout the material in each chapter. Manufacturing, service supply and other key factors are all shown to be in place. In an era where companies are fond of talking about core competences but still struggle to understand their operations, this is an important for academics and practitioners alike. Only when managers understand their operations will they be able to leverage them into any sort of capabilities that will lead to competitive advantage. Online tutor resource materials accompany the book.