E-Business: A Management Perspective

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It: - defines the nature and scope of e-business technologies and the brief history of their development and implementation,n- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologiesn- evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvementsn- considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectivesn- reflects upon the likely nature of future challenges and opportunities of e-business technologies