Frynas, Jedrzej George; Mellahi, Kamel - Global Strategic Management

Global Strategic Management

Frynas, Jedrzej George; Mellahi, Kamel

ISBN: 9780198706595
Vydavatelství: Oxford University Press
Rok vydání: 2014
Vydání: 3rd Edition
Vazba: Paperback
Kategorie: Textbook
Počet stran: 448
Dostupnost: Na objednávku

Původní cena: 1 421 Kč
Výstavní cena: 1 208 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 41.99 GBP

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Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.nnEvery chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context, as well as encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies such as China, Poland, and Nigeria.nnKey concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding throughout. As a result, the book equips the reader with a firm grasp of the core concepts required for academic success and develops those critical thinking and decision-making skills that are essential for future employment.nnOnline Resource CentrenGlobal Strategic Management 3e is supported by a fully integrated Online Resource Centre.nnFor students:n- Test your understanding and receive instant feedback with our range of multiple-choice questionsn- Connect to relevant management sites, resources, and videos using chapter-by-chapter weblinksnnFor registered lecturers:n- Adapt PowerPoint slides as a basis for lecture presentations, or use as handouts in classn- Guide class debate with suggested solutions to the discussion questions from the bookn- Get the most from the book's case studies with end of chapter case study solutions

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