Keat P. G. - Managerial Economics

Managerial Economics

Keat P. G.

ISBN: 0131105396
Vydavatelství: Prentice Hall
Rok vydání: 2003
Dostupnost: Na objednávku

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Cena: Na vyžádání

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For upper-level undergraduate/graduate courses in Managerial Economics in departments of Economics and Finance.
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press - including numerous international examples - are incorporated into the chapters to reinforce the connection between economic and real business situations.