The SAGE Handbook of Social Marketing
Gerard Hastings,Kathryn Angus,Carol Bryant
ISBN: 9781849201889
Vydavatelství: SAGE Publications
Rok vydání: 2011
Vazba: Hardback
Dostupnost: Skladem
Původní cena: 4 393 Kč
Výstavní cena:
3 734 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 120 GBP
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Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.