Wang Y. - Destination Marketing and Management: Theories and Applications
-10%

Destination Marketing and Management: Theories and Applications

Wang Y.

ISBN: 9781845937621
Vydavatelství: CABI International
Rok vydání: 2011
Vazba: Hardback
Počet stran: 384
Dostupnost: Na objednávku

Původní cena: 3 326 Kč
Výstavní cena: 2 993 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 90 GBP

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Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.