Tourism Behaviour: Travellers' Decisions and Actions
Roger StG March, Arch G Woodside
ISBN: 9781845935870
Vydavatelství: CABI International
Rok vydání: 2009
Vazba: Paperback
Počet stran: 280
Původní cena: 1 324 Kč
Výstavní cena:
1 192 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 35 GBP
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Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.