New Perspectives in Marketing by Word-of-Mouth
Emerald Group Publishing Limited
ISBN: 9781785608193
Vydavatelství: Emerald Group Publishing
Rok vydání: 2015
Vazba: Paperback
Počet stran: 200
Původní cena: 1 126 Kč
Výstavní cena:
957 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 30 GBP
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New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.