Metin Kozak, Nazmi Kozak - Tourist Behaviour: An International Perspective
-15%

Tourist Behaviour: An International Perspective

Metin Kozak, Nazmi Kozak

ISBN: 9781780648125
Vydavatelství: CABI International
Rok vydání: 2016
Vazba: Hardback
Počet stran: 198
Dostupnost: Na objednávku

Původní cena: 2 994 Kč
Výstavní cena: 2 545 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 85 GBP

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Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behaviour.Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience.With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour.Key Features: The most recent global research on this topic. An interdisciplinary approach. Contributors from 15 different countries.