Demystifying Theories in Tourism Research
Kelly Bricker,Holly Donohoe
ISBN: 9781780647227
Vydavatelství: CABI International
Rok vydání: 2015
Vazba: Hardback
Počet stran: 256
Původní cena: 3 511 Kč
Výstavní cena:
3 160 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 95 GBP
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Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
It often seems that there is more confusion than consensus regarding tourism theory. Does tourism have theories it can truly own, or does it just borrow from other academic disciplines? It can be difficult to understand the theories and conceptual frameworks available, and how to apply these ideas to a research endeavour. This book reviews theoretical perspectives on tourism from planning and management, through marketing and host communities to the tourism consumers themselves. Covering issues such as tour guiding, rural tourism development and destination image, it provides a complete guide to the industry. Including pedagogical features throughout, this book is an accessible approach to a controversial subject.