Cruise Ship Tourism
Ross Dowling, Clare Weeden
ISBN: 9781780646084
Vydavatelství: CABI International
Rok vydání: 2017
Vydání: 2nd Edition
Vazba: Hardback
Počet stran: 622
Původní cena: 5 108 Kč
Výstavní cena:
4 342 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 145 GBP
Nárok na
dopravu zdarma
Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals.This second edition:- Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning and destination development. - Includes case studies throughout, translating theory into practical management advice.- Comprises contributions from over fifty international contributors to portray a truly global perspective.- Provides numerous full colour illustrations to bring the subject to life.A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.