Gursoy D. - Handbook of Scales in Tourism and Hospitality Research
-10%

Handbook of Scales in Tourism and Hospitality Research

Gursoy D.

ISBN: 9781780644530
Vydavatelství: CABI International
Rok vydání: 2014
Vazba: Hardback
Počet stran: 432
Dostupnost: Skladem

Původní cena: 4 620 Kč
Výstavní cena: 4 158 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 125 GBP

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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.