Benckendorff P. - Tourism Information Technology
-10%

Tourism Information Technology

Benckendorff P.

ISBN: 9781780641850
Vydavatelství: CABI International
Rok vydání: 2014
Vydání: 2nd Edition
Vazba: Paperback
Počet stran: 394
Dostupnost: Skladem

Původní cena: 1 512 Kč
Výstavní cena: 1 361 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 39.95 GBP

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This second edition of 'Tourism Information Technology' continues to cover the complexities of how information technology is being used in the tourism industry. Fully updated, it covers IT applications in all sectors of the industry including airlines, travel intermediaries, accommodation, foodservice, destinations, attractions, events and entertainment. Organised around the stages of the visitor journey, it covers how tourists are using technologies to support decision making before their trip, during their travels and upon their return. This revised edition also includes the various social media that are impacting the travel industry and consider the increasing number of networks in tourism.