Professional Genres from an Interpersonal Perspective
ISBN: 9781443886970
Vydavatelství: Cambridge Scholars Publishing
Rok vydání: 2016
Vazba: Hardback
Počet stran: 285
(Cena je uvedena včetně 10% DPH)
Nárok na dopravu zdarma
The volume consists of nine chapters grouped into three sections, guiding readers through four major discourse domains, namely media discourse, academic discourse, institutional discourse, and promotional discourse. Institutional and promotional discourses are combined in a single section, reflecting the hybridism of the majority of the genres under investigation here: genres of institutional discourse typically exhibit features akin to advertising, not only presenting the institutions in terms of the scope of their activities and services, but also serving a clear promotional purpose. The studies document how omnipresent, varied and plentiful the strategies of intersubjective positioning are, and how significant their position in genres and discourses invariably is. The social and cultural grounding of genres requires them to be conventional, yet it also ensures their flexibility, continuous development and change—qualities which make genres a permanent challenge and inspiration for research and discussion.