New Perspectives on Consumer Culture Theory and Research
ISBN: 9781443841573
Vydavatelství: Cambridge Scholars Publishing
Rok vydání: 2012
Vazba: Hardback
Počet stran: 270
(Cena je uvedena včetně 10% DPH)
Nárok na dopravu zdarma
The absence of comprehensive academic interest in the topic of consumer culture does not, however, mean that consumer culture is not a subject of research. Such research, instead, takes place outside of the sphere of the university in the commercial sector and is primarily focused on issues of how to successfully sell products and services. Due to competitive concerns, commercial research into consumer culture has led to the privatization of its results, which runs contrary to the ideal of science as an open and critical project. The goal of this book is to create a counterbalance to this science in the shadows” and overcome the mutual distrust between the academic and commercial spheres and make possible the transfer of recent discoveries between the two parties.
This publication is dedicated to the exploration of three areas of consumer culture: research on consumer culture and consumer behaviour in post-socialist countries (especially in the Czech Republic), new developments in the theory of consumer culture and innovative methodological approaches to its research and, finally, to recent criticism of consumer culture and consumerism. It emerged from the collaboration of a team of authors made up of leading European researchers in the field of consumer culture, such as Kate Soper (London Metropolitan University), Franz Liebl (Berlin University of the Arts) and Rainer Gries (University of Vienna), as well as promising young scholars from the Czech Republic, Great Britain, Sweden, Serbia, Poland and Portugal. This book will be of great interest to students and scholars of sociology, cultural studies, marketing and market research.