Communicating in Global Business Negotiations: A Geocentric Approach

Communicating in Global Business Negotiations presents a new method for the study of communication and negotiation in international interactions and provides students with the knowledge to conduct negotiations from a geocentric framework by integrating communication and international business perspectives. The content presented will help the reader develop a strong understanding of the elements that form the framework for negotiating in an international setting, and to attain the attitude and skills needed to adapt to the changing environment. Many of the important components of the international business environment are presented and discussed. Along with negotiation strategies and processes, it is important to an international negotiator to understand the role of culture in the international business setting as well as the impact of his or her own communication styles on the potential success of the international business transaction.