Brands and Gaming
The Computer Gaming Phenomenon and its Impact on Brands and Businesses
D. Nichols
ISBN: 9781403998972
Vydavatelství: Palgrave Macmillan
Rok vydání: 2005
Vazba: Hardback
Počet stran: 200
Původní cena: 1 937 Kč
Výstavní cena:
1 743 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 59.99 EUR
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The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development