Mastering Public Relations
Anthony Davis
ISBN: 9781403907837
Vydavatelství: Palgrave Macmillan
Rok vydání: 2004
Vazba: Paperback
Počet stran: 232
Dostupnost: Skladem
Původní cena: 670 Kč
Výstavní cena:
570 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 16.99 GBP
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In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included.