Social Media Campaigns: Strategies for Public Relations and Marketing
KIM
ISBN: 9781138948600
Vydavatelství: Taylor & Francis
Rok vydání: 2016
Vydání: 1
Vazba: Paperback
Počet stran: 194
Původní cena: 1 462 Kč
Výstavní cena:
1 316 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 41.99 GBP
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Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.?