Global Perspectives on Intercultural Communication
Stephen M. Croucher
ISBN: 9781138860780
Vydavatelství: Taylor & Francis
Rok vydání: 2017
Vydání: 1
Vazba: Paperback
Počet stran: 386
Původní cena: 1 462 Kč
Výstavní cena:
1 316 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 41.99 GBP
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What is intercultural communication? How does perspective shape a person’s definition of the key tenets of the term and the field? These are the core questions explored by this accessible global introduction to intercultural communication. Each chapter explores the topic from a different geographic, religious, theoretical, and/or methodological perspective, with an emphasis on non-Western approaches, including Buddhist, South American, Muslim, and Chinese perspectives. Featuring the voices of a range of international contributors, this new textbook presents the full breadth of diverse approaches to intercultural communication and showcases the economic, political, and cultural/societal needs for and benefits of communicative competence.