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Brand Media Strategy
Integrated Communications Planning in the Digital Era
Young
ISBN: 9781137279569
Vydavatelství: Palgrave Macmillan
Rok vydání: 2011
Vazba: Hardback
Počet stran: 256
Dostupnost: Na objednávku
Původní cena: 871 Kč
Výstavní cena:
784 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 26.99 EUR
Nárok na dopravu zdarma
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
