The Science of Serendipity: How to Unlock the Promise of Innovation

What if we tried something new? To innovate at scale, and do it over and over, is the great business challenge. To see through the fog, connect the dots, battle the machine and drive an idea to launch is the Holy Grail for the corporate innovator. Much of the innovation in big business appears to be a happy accident born out of luck rather than planning. But luck is the label of the onlooker. Corporate innovators know how to make their own luck they force connections, try things out and never give up. This is The Science of Serendipity and to benefit from it takes determination, provocation, experimentation and political savvy.