Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

How to find your cause, create winning campaigns and keep the cynics at bay! Good Works!shows how businesses can do well by doing good, with contemporary examples from across America and around the world. Companies featured include: General Electric IBM Nike Seventh Generation Starbucks Ben & Jerry?s Whole Foods Market Johnson & Johnson Campbell Soup Company Bristol–Myers Squibb Mattel McDonald?s AT&T Wireless Target Chipotle Mexican Grill DuPont First Response Macy?s Farmers Insurance Food Network Pearson Marks and Spencer General Mills LensCrafters TOMS Shoes Sainsbury?s Avon Pedigree Procter & Gamble Subaru TELUS Kraft Foods SUBWAY Levi?s Best Buy Energizer Allstate Clorox Miron Construction V/Line Lowe?s Anglian Water PepsiCo The Boston Beer Company Western Union Pfizer ConAgra Foods Sellen Construction FedEx Patagonia Coca–Cola Microsoft