Tourism SMES, Service Quality and Destination Competitiveness
Eleri Jones, Claire Haven-Tang
ISBN: 9780851990118
Vydavatelství: CABI International
Rok vydání: 2005
Vazba: Hardback
Počet stran: 400
Původní cena: 3 326 Kč
Výstavní cena:
2 993 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 90 GBP
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This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.