Transnational Audiences: Media Reception on a Global Scale
Adrian Athique
ISBN: 9780745670225
Vydavatelství: Wiley
Rok vydání: 2016
Vazba: Paperback
Počet stran: 224
Původní cena: 660 Kč
Výstavní cena:
561 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 17.99 GBP
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In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.