Eric Yaverbaum,Robert W. Bly,Ilise Benun - Public Relations For Dummies

Public Relations For Dummies

Eric Yaverbaum,Robert W. Bly,Ilise Benun

ISBN: 9780471772729
Vydavatelství: Wiley
Rok vydání: 2006
Vazba: Paperback
Počet stran: 384
Dostupnost: Skladem

Původní cena: 552 Kč
Výstavní cena: 469 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 13.99 GBP

Nárok na dopravu zdarma
Přidat do wishlistu
Zpět Tisknout
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that?ll generate buzz and build your bottom line. THE DUMMIES WAY® Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis Get smart! Find listings of all our books Choose from many different subject categories Sign up for eTips at