Pre–Commerce: How Companies and Customers are Transforming Business Together

Praise for Pre–Commerce "Time to stop studying social media and make it real in your company. It?s not just a marketing gimmick: it impacts everything you do and it?s not going to go away. Pearson gives you the map to make social media work in every department of a global enterprise." Andy Sernovitz, CEO, SocialMedia.org "The pace at which online and offline are smashing together in this always–connected world is simply staggering. Bob Pearson is a leading thinker in this area, and he lays out some powerful and simple ways to have pre–commerce what we call at Google ?Zero Moments of Truth? help transform your business. Everyone who cares about connecting with consumers should read this book." Kevin Kells, National Industry Director, Google "Pre–Commerce reveals yet another chapter in the digital revolution by showing us how profoundly the democratization of information has affected purchasing decisions and moved the center of control from your company into the marketplace. A must–read for CMOs, communications officers, and savvy executives everywhere." Paul A. Argenti, professor of Corporate Communication at the Tuck School of Business, Dartmouth; coauthor, Digital Strategies