Editing: The Design of Rhetoric
Sam Dragga, Gwendolyn Gong
ISBN: 9780415784955
Vydavatelství: Taylor & Francis
Rok vydání: 2017
Vydání: 1
Vazba: Hardback
Počet stran: 232
Původní cena: 3 401 Kč
Výstavní cena:
3 061 Kč(t.j. po slevě 10%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 100 GBP
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Termín dodání na naši pobočku v Brně je přibližně 3-4 týdny.
This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.