Bryman, Alan; Bell, Emma - Business Research Methods

Business Research Methods

Bryman, Alan; Bell, Emma

ISBN: 9780199668649
Vydavatelství: Oxford University Press
Rok vydání: 2015
Vydání: 4th Edition
Vazba: Paperback
Kategorie: Textbook
Počet stran: 816
Dostupnost: Na objednávku

Původní cena: 1 692 Kč
Výstavní cena: 1 438 Kč(t.j. po slevě 15%)
(Cena je uvedena včetně 10% DPH)
Katalogová cena: 49.99 GBP

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A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.nnDeveloped specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.nnWith a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.nnnOnline Resource CentrennFor students:nAn interactive research guide, providing guidance and advice on every aspect of business researchnVideo interviews with research studentsnQuestions for reviewnDatasets from the textnSelf-marking multiple-choice questions for revisionnAnnotated web links to useful articles, reviews, models and research guidesnA guide to using Excel in data analysisnnFor lecturers:nA lecturer's guide including lecture outlines, reading lists and teaching activitiesnA suite of customisable PowerPoint slidesnFigures and tables from the text

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