Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

1. Globalization 2.0: Asia dominates the global economy. 2. Climate change: Sustainability becomes imperative. 3. Individualism: Freedom of choice erodes loyalty. 4. Digitization: Boundaries blur between private and working lives. 5. Demographic changes: Aging populations intensify the talent war. 6. Converging technologies: The sharpest tech shift in history is around the corner. Research findings and case studies provide compelling evidence of each megatrend and highlight the skills, capabilities, and attitudes leaders must cultivate, such as adaptability, collaboration, cultural sensitivity, strategic thinking, meaning creation, and more. In the rush to produce quarterly profits in chaotic conditions, the longer view is often obscured. This forward-thinking book helps businesses everywhere prepare for the seismic changes on the horizon.