Getting and Staying Noticed On the Web

Now that so much information is communicated via the Internet, it has become essential for any library or information service to promote itself on the Web by creating its own website. This book aims to tell you everything you need to know about how to promote your website so that it gets noticed. It guides you through the stages needed in planning a successful promotion strategy for your website, from the initial stages - thinking about promotion before the website is even created - right through to monitoring the success of your website long after it has been set up. It explains web promotion specifically as it relates to websites in the library and information world and is written in an easy-to-read question and answer style.