Media Communication

This lively and supportive textbook introduces students to the role, practice and influence of the mass media in contemporary society. Emphasizing the social, cultural, political and economic contexts in which the media operate, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production, to media control and audience reception. This welcome new edition has been thoroughly updated to include substantial new material on the Internet and a more sustained engagement with debates about globalization.