Marketing 3rd European Edition

"This su pe rb ly produced book sets the highest standards in all respects. It is organized with the consumer in mind - Le., it is easy and enjoyable to read; it is comprehensive in its scope; it is thorough in its treatment of all subjects in the marketing domain. Above all, however, it is thoroughly professional and puts most European books on marketing in 'the shade'." Professor Malcolm McDonald, Cranfield School of Management

"Dibb et al. is strong in design and communications values and instructor friendly... The treatment of branding and pack­aging is particularly satisfactory." Aidan D'Driscoll, Dublin Institute of Technology

"l have found the book to be well-structured and very read­able. The ancillary package is excellent, especially the video which I have used extensively and has been very popuiar with students. The European edition is far from being an adaptation and the increased number of case studies in the second edi­tion is very valuable. Overall, an excellent texl."
Elaine D'Brien, University of Strathclyde