Integrated Advertising, Promotion, and Marketing Communications
Vydavatelství: Prentice Hall
Rok vydání: 2003
Nárok na dopravu zdarma
Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core—not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.